Texture, style, vibrancy and fit draw the Rufus customer back each season to the collection that exemplifies the "updated traditionalist." Since the launch in Spring 2004 as a collection of eclectic dress shirts for men, Rufus has blossomed into a full collection and is carried by some of the finest retail stores. Plans to launch a women's line are set for Fall 2007.

Rufus, which means RED in Latin, embodies charisma, boldness, charm and self-assurance. Our collection conveys these attributes through the use of unique style mixing and grouping bold patterns with quality fabrics.